Cultivate High-End Donors

I just found a great article on FundRaising Success titled “45 Easy Ways to Cultivate High-Value Donors.”  The suggestions are indeed very easy, practical, and easy to apply.  Some of my favorites:

7. Have someone who benefits from the organization’s work write letters describing how the organization has helped.

16. Send donors articles that might interest them — even if they have nothing to do with your organization. Sometimes it’s better if they have nothing to do with your organization — that tells donors that you’re interested in them as people and not as checkbooks.

27. Take out a thank-you ad in the local newspaper.

What are some of the ways you thank your donors?

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s