I just found a great article on FundRaising Success titled “45 Easy Ways to Cultivate High-Value Donors.” The suggestions are indeed very easy, practical, and easy to apply. Some of my favorites:
7. Have someone who benefits from the organization’s work write letters describing how the organization has helped.
16. Send donors articles that might interest them — even if they have nothing to do with your organization. Sometimes it’s better if they have nothing to do with your organization — that tells donors that you’re interested in them as people and not as checkbooks.
27. Take out a thank-you ad in the local newspaper.
What are some of the ways you thank your donors?
